The Industry Evolution: Embracing the Change

The UP Conference is a yearly event designed exclusively for the E&P industry to learn and discuss best practices of upstream planning and new ways to realize the value of digital transformation.

At our 2020 conference, you can expect 300+ attendees from more than 75 oil and gas operators, plus guests from solution providers, financial firms and industry consultants to gather from around the world and discussed new ways to leverage technology to meet the evolving goals of the energy industry.

2019 UP Conference Highlight

The Global UP Experience

The Aucerna Upstream Planning Conference is an annual event held in Houston, Texas. This conference in combination with our Summits, Technology Workshops, and Executive Forums make up a Global Event Series which brings together more than 400 attendees from more than 200 oil and gas operators, solution providers, financial firms and industry consultants from around the world to discuss new ways to leverage technology to meet business goals.

What to Expect at the UP Global Event Series
Global Events



Can't join us in Houston?  Register for one of our local Upstream Planning Summits where local operators will gather to network,

share ideas, and discuss the digital transformation taking place in our industry today.

Who Attends UP Conference?

Who Attends UP Conference Houston logos exxon kpmg murphy oil bp laredo apache chevron conocophillips

Attendee Testimonials

“The UP Conference was well organized and had a good flow of presentations that related to upstream planning. I enjoyed listening to the many relevant use-case examples.”

“There are so few opportunities for corporate & business planners to network & share experiences. It’s the perfect time to grow and learn a thing or two about their craft. This conference fills a big void.”

“Thank you for holding this free event for the energy industry. I learned a lot about new technologies and best practices from numerous energy companies which has helped us to advance.”

“The UP Conference showed really positive industry participation and I thoroughly enjoyed hearing the different perspectives & presentations from operators.”

"We loved the format of the UP Conference. Now that we know it is truly an industry conference, we plan to encourage more executives from our company to attend."

Past Upstream Planning Speakers & Panelists

Janeen Judah Chevron

Janeen Judah

Independent Director, Patterson-UTI

2017 SPE International President


Mark Bright

VP - Strategic Planning & Risk Management


Dr. John Lee Texas A&M

Dr. John Lee

Texas A&M University

SPE Honorary Member

hiddemen speaker person headshot photo portrait aucerna

Tom Hiddemen

Managing Director, Strategy Advisory


Stephanie Prior Biz Headshot business team aucerna photo person

Stephanie Prior

Senior Vice President and Partner

Ernst & Young

Lee Marchuk Head shot Biz Headshot business team aucerna photo person

Lee Marchuk

Manager, Corporate Planning

Velvet Energy

Biz Headshot ERSuarez business team photo person

Edwin Suarez

Director of Talent, Technology, & Innovation

Marathon Oil


Glen Schmidt

Retired President, CEO and Founder

Laricina Energy

Elizabeth DeStephens_CRC

Elizabeth DeStephens

VP Reserves & Corporate Development

California Resources

Mark Maddox Biz Headshot business team photo person

Mark Maddox

Vice President
and CIO


Kentaro Kawamori Chief Digital Officer_Chesapeake Biz Headshot business team photo person

Kentaro Kawamori

Chief Digital Officer


brannon k cio alta mesa Biz Headshot business team photo person

Brannon Kuykendall

Chief Information Officer

Alta Mesa